Tampa video production is the best way to raise awareness about your brand and increase your sales. Not many businessmen know that it can also improve your customer service. It is, in fact, an inexpensive and accessible method to promote your products and services.
What happens if your customer found out that the item he bought from your store is malfunctioning? What happens if it needs minor troubleshooting and the customer is technically-challenged? So many customers feel that their time is wasted waiting for customer support to get back to them. They spend many hours on hold, getting passed from person to person all because of a technicality that should never have been a problem in the first place.
Research shows that these instances lead to customers regretting their decision to do business with a company. They feel that they are hoodwinked out of their money and that the staff has behaved poorly after-sales.
The best way to resolve quality and troubleshooting issues is to produce support videos that will show customers exactly how to tackle a problem with a product or service. All the customer has to do is watch the video to diagnose the issue with the items they bought.
Videos are a great way to engage with your customers. You don’t always have to produce long-duration videos. Most customers don’t waste their time watching these. You need short and entertaining video snippets that you can post on social media. These should be shareable content that will open up opportunities for engagement.
When using Tampa video production on your social media feeds, avoid posting promotional content. Social media is not a place where you need to hard-sell. You have to sell the value of your brand through the style and tone of the video.
Instead of posting simply photos and blog articles on your website or social media, you can create explainer videos that outline the key benefits of the products and services that you offer. Giving customers details about your products will make them confident to make a purchase decision. Explainer videos should be between 60 to 90 seconds only. That’s enough time to post a problem, offer a solution, and explain the benefits of the products or services.
Tampa video production is an appealing way to market products by offering excellent customer service. It’s a marketing approach that has been proven effective in many instances.