Before anything else, your Tampa video production needs a clear message. What kind of message are you trying to send your viewers? What do you want them to know? What is it about your business now that they need information about? You need a plan and that plan involves asking yourself questions that will help determine what kind of message you should focus on.
Is It a General Introduction?
Are you new in the game and you want to introduce your products, services, and offers to your customers? Your video can then focus on raising brand awareness. You simply want your viewers to be aware that your company exists and that it can help them with some of the issues they are facing. The video should have no frills. It should be a simple introduction.
Are You Promoting a New Product or Service?
A new product or service deserves another Tampa video production, too. Make sure to introduce what the product or service can do, as well as list down its features and benefits. If there’s an introductory price, mention that, so you’ll persuade more customers to get in touch with you.
Are You Promoting a Special Offer?
You can have sales periodically to help raise awareness about your brand and boost your revenue. Make a video of that, too. Show your potential customers what they are missing by not participating in the sale. Even if the sale is happening only on your online store, make the video as engaging, entertaining, and convincing as possible.
How Can Your Products/Services Help Your Viewers?
This is probably the most important message you can send your audience. How can the products and services help them in their lives? Are the products going to help them achieve something or are they going to solve a particular issue the market is facing? The message should be clear and concise. It is also better if you can show what the products can do rather than simply tell them in the video.
How Can You Emphasize Your Experience and Expertise?
You are considered to be an expert in the field. You can use that message to persuade customers through your Tampa video production that your company is the best choice for them. Be careful about coming across as arrogant. You want them to decide for themselves that you’re the best because of your experience. You don’t need to badmouth another business to lift yours.
Can You Use Testimonials?
There are some testimonials and reviews from your past customers. How can you incorporate those in the Tampa video production? These testimonials are super effective in convincing your market that they have to try your products and services.