Because of the pandemic, many industries, including the Tampa video production industry has been forced to adapt to the standards of the new normal. One of the primary ways that the video production industry has been adapting is by adjusting its services to allow for online content.

One of the most popular services that video production teams now offer for today’s needs is live streaming. With physical events now being restricted for safety reasons, more people are setting up their events to be streamed to their audiences.

Like any other event, you have to make sure that you set this up properly in order for it to succeed. Read on to learn more about how you can handle live streaming a Tampa video production so that this comes out a huge success.

Choose a platform

One of the most important things that you will need to successfully live stream an event is the right platform. You cannot reach your audience if you do not have the right streaming platform to handle your event.

To make sure that you choose the right one, coordinate with your video production team to determine which platform provides your audience with maximum accessibility to the event while making it easy for you to handle the event’s progress with no issues.

What do you need?

Aside from a streaming platform, what else do you need? You have to make sure that you have all of the gear that you need to get started. While you don’t need top-of-the-line stuff, you have to make sure that you at least have decent quality gear.

This includes a good camera, microphone, and a stable internet connection. You also need to make sure that you have a backup power source at the ready in case of a power outage or if a problem with your internet connection happens in the middle of the stream.

The last thing you want is for your audience to get angry at a connection loss when they’ve paid to stream your event. If you don’t want to buy the hardware for a one-time event, you can work with a reputable Tampa video production company that can rent out the gear and set things up for you.

Online marketing principles still apply

Like any physical event, you’re going to want to build some online buzz around it. Because of this, you should make sure to take the time to market your online event the same way that you would any physical event that you’re hosting. You can also make it more exclusive by selling passes to the link, which generates plenty of interest in the industry when done right.