Videos are the most intriguing and effective storytelling tools in digital marketing right now. It is used by almost all businesses to sell, tell a story, market, and support. Videos are the best platforms to persuade potential customers to finally purchase that item they have been eyeing for weeks now. If a Tampa video production is one of the best digital formats, then why are some companies double-thinking the idea of putting them on the website’s homepage?
There are only two possible reasons we can think of why this is an issue. The first one has to do with the loading speed. It will take a while for the homepage to load when there’s a video on the homepage. Videos are notorious for requiring large bandwidth. This is a problem when the website cannot meet the requirements. The second one is the overall design of the homepage. Where will a video fit on the homepage? Will it truly attract customers or will it be too cumbersome for web visitors?
The Fear of Missing Out
The fear of missing out or FOMO is not only prevalent in marketing. It also exists in web design and video production. Since most websites are using videos on their homepage, it behooves web visitors why they are not seeing the same one on your websites. You cannot stand out if you cannot keep up. That’s the thing about competing in the digital world. You need to do either of these two things: keep up with your competitors or be completely different to the point of crazy and weird.
A Strong Brand Personality
Embedded videos on your homepage are one of the best ways to show your company culture. It’s a unique and one-of-a-kind approach to show customers what they are missing out on by not checking out your products and services. In the video, you are selling not only what you’re marketing, but also who you are as a company. That’s why many of these videos you see on a website’s homepage are more about the company than the products that they sell.
A Stimulation for SEO
Search engine optimization is the primary driver and generator of web visits. Websites with a Tampa video production on the homepage have a better chance of outperforming their competitors. They have an increased chance of being featured on Google’s search engine since visuals have a higher impact on web visitors. The more these web visitors engage through the videos, the more that Google will recognize the website as legitimate and reputable.