Video content is the best way to grow a business and your social media presence. No one wants to admit it, but videos can make or break your marketing strategy. If you have a great Tampa video production, trust that your business will have an easier time reaching out to its target market. Then again, not every business is great with marketing videos. Even big companies still fail massively at video productions.

A Message That Resonates With Them

Many marketing videos are out of touch with reality. They are not grounded on facts. What they do is try to think about what they like to see in the video. The marketers think of themselves as customers. In reality, marketers are often inundated by many other things in their own lives. Their perception of the product changes because they know who is behind it. A customer sees things differently. That’s what marketers fail to realize—that simply putting one’s self in the perspective of the customer doesn’t make him/her a customer.

Sure, it helps to see things from a different perspective, but it doesn’t always work. What does work is to think of a message that will resonate with your target audience. Focus on just one buyer persona. What could this buyer be feeling right now amid the pandemic? How can you create a message that this buyer will respond positively to?

Visuals That Will Stun and Comfort Them

Disturbing visuals may be the talk of the town, but they do nothing for the consumers. Sure, you’ll probably trend on Twitter for using weird images in your video, but will these visuals push the customers to buy? Will these visuals turn them from passersby into customers?

Instead, you need visuals that will amaze your prospective buyers. You need visuals that will make them want to click on that add to cart button. These are not b-roll footage of the street or the park. Your visuals need to be engaging, to say the least.

A lot of marketers make the mistake of creating a campaign or a Tampa video production that they want to see. That’s not how it’s supposed to be. Their judgment is clouded. Though many succeed at compartmentalizing, many also fail in separating themselves from the buyer personas they help create.

In a perfect world, things will be a little more direct. When people want something, they buy it from the place that sells it. No ifs and buts. But the reality is that brands are in constant competition with one another. They have to outwit each other. That leaves customers somehow a little bit confused. Your marketing message should change that tone.