From Facebook to YouTube to TikTok, there are plenty of ways to reach your consumers now. There are dozens of video-sharing platforms. But before uploading your Tampa video production to any one of these, make sure that it is tailor-fit to the platform you want to upload it to.
There are two things you have to remember about the kind of platform to choose for your video. The first one is to choose a platform that engages with your audience (you have to know which platform your audience uses) and the second one is to create the video according to the platform where you intend to place it. For example, some platforms like Facebook have a wider base while others have a much narrower demographic.
Facebook is the most popular platform to upload your video in. However, younger demographics tend to shy away from Facebook. They’re mostly on Twitter and Instagram. So, if you are trying to reach those demographics, you will be better off finding out how to upload videos on Twitter and Instagram. For Facebook, you will reach mostly older millennials.
Pinterest is popular only for people aged 25 to 44 years old. They use boards and pins to make an inspiration board. These are the people who usually have plans for building their own homes or planning their weddings. They use Pinterest to build mood boards that will inspire their home design, wedding, and business interior.
Twitter is a micro-blogging platform. Companies use Twitter to make a hashtag trend. The platform itself opens up possibilities and opportunities for engagement. However, you have to create shorter and more concise videos if you are going to use Twitter to engage with your audience. The platform uses bite-sized content to inform, educate, and entertain their audience.
Do Native Uploads
The most important thing to remember when choosing a platform where to upload your Tampa video production is to do a native upload on that site. It means if you want it to appear on Facebook, don’t just use the link that YouTube created. Upload the video on Facebook, so your viewers will not be forced to move to another platform just to watch your video.
Native uploads improve the engagement of each video. It also allows the viewers to stay on your social media page and hit the like/share/comment button. When you allow them to move to another website, you’re letting them get distracted by other equally interesting videos. You will lose your chance.