Companies must start creating Tampa video production in a traditional way. The need for inclusive videos has long been coming. It’s important to consider people who cannot traditionally watch a video. Keep in mind that these people are often overlooked and may not have the ability to comprehend videos the normal way. Any business that does not make its corporate videos accessible is losing an opportunity to carve out a new market.
But creating intentionally accessible videos is not only the right thing to do, but it will also provide a wider audience to your company or business. A few simple steps can make a huge difference. Here’s what you have to know about making inclusive videos:
Choose Contrasting Colors
People with eyesight problems often have huge issues with the colors of the videos, as well as the contrast of these colors and themes. Make sure to consider this tidbit when making videos. Use colors that contrast well rather than blend well. The problem with colors blending is it becomes harder for the viewer to understand where one element ends and another one starts.
Equip Your Videos With Subtitles
While some people have eyesight problems, some are hard of hearing. Those who have trouble hearing or cannot turn on the audio of the videos need subtitles to follow the message of the video. Make sure to add captions and subtitles to your videos for those who have hearing problems, as well as for people with language-barrier problems. When people cannot understand the language used in the video, they will not stop and watch it. You are then losing a good chunk of your audience.
Avoid Flashing Content
Don’t add a flashing content element to your videos. Content that flickers or flashes can cause problems to the viewers. It is a distraction problem. At some point, it can also trigger a seizure for people with brain problems. The general idea is for content not to flash more than three times in a second. But at best, for good measure, you shouldn’t add flashing content in the videos.
Write a Transcript
Finally, if you cannot embed subtitles on the video, you can also write a transcript and post it on the description area of the platform where you’re going to upload the video. Some people can follow the transcript better or check some details that they might have missed in the video.
Make sure your Tampa video production follows these tips when making your videos accessible and inclusive for everyone.
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