Coronavirus changed the world. Perhaps, forever. There is nothing in what we know now that it hasn’t touched. It magnifies everything and also makes us humble. Whatever we think we know about running a business or doing a Tampa video production has changed. Even the way we market and promote events has changed. How are we going to cope with this in 2021?
Be Clear About Your Targets
But some things don’t change. When it comes to promoting anything virtually, the core of marketing holds true: know your audience. Who are you targeting? What do they want? What are they expecting? Where do they spend their time online? What are their motivation and goals?
Visualize what your buyer will want to see in a virtual event. Would they buy or subscribe? Why? Once you know who you are targeting, it becomes easier to choose the right platform and create the right message and content.
Create a Landing Page
A landing page is a separate web page where your pay-per-click ad will link to. The point of the landing page is to freely communicate why people should care about the virtual event, as well as other details about the event—the date and time, the topics that will be discussed, and other things that the audience can expect for your Tampa video production.
Don’t forget to add a call-to-action button on the landing page because your web visitors should know what to do when they arrive on the page.
Market at the Right Time
When you are ready to announce the date and time of the virtual event, do so at the right time. It shouldn’t be too early nor should it be too late. When it is too early, you will risk your audience not remembering the details of the event. When it is too late, you might not be able to generate enough interest in time for the event.
As a general rule, set your landing page two to three weeks before the actual event. That will be enough time to secure a “space” on your target market’s radar. They will need to sign up for the event, so you need at least two weeks to garner as much attention as you need.
Leverage Your Existing Site and Social Media
Of course, that doesn’t mean you cannot use your website and social media pages. These are still the most effective way to promote an event. Publishing the details of the event on your website or social media will reach many of your target markets.