Simply adding the word video to your email subject line has the power to increase open rates by as much as 19%. Surprised? Video is a catchy word. Even in the most crowded inbox, the word video stands out. People are more inclined to open an email when they can find Tampa video production in it. But here’s the thing: they don’t want to stay for too long, too. If you’re going to use this strategy, you shouldn’t produce long-winding videos. You’ll have your customers running with a lengthy production. That is not the purpose of your email nor your video.
Keep It Short
You need only a minute or two to get your message across. That’s also how much time your target audience is willing to give you. Web users don’t have five minutes to spend watching one video. While they spend hours checking their emails and browsing their social media feeds, being stuck with one post or video is a no-no. This eats up too much of their time. So, make sure that you can deliver your message within the first 10 seconds of the video. Otherwise, your target market will not stay for the rest of the video’s length.
Cut to the Chase
A brief introduction is all your potential customers need. After this, cut to the chase and tell them why they will benefit from your products/services. Explain also why you are trying to reach out to them. What do you think they will gain from getting this message from you? How will your company help them with their predicament? Potential customers will give you 30 seconds top to get to the point. Make sure you use this time wisely. Otherwise, you will not have an opportunity anymore to make a pitch.
A strong call-to-action (CTA) is needed to make sure your market is going to react positively. If you just leave your message right there on the video, how do you suppose the viewers will react? How will they know what you want them to do if you don’t tell them? Should they contact you first? How will they order from your site? You can ask them to click on a link in the email that will take them to your website, or you can flash a number on the screen that will connect to your sales department directly.
Before sending the Tampa video production, segment your audience so you know what video to send to whom. You can create one for new prospects, one for loyal customers, and one for advertising prospects.